Tuesday 4 October 2016

UGANDANS AND THEIR UNCONDITIONAL LOVE FOR CONDOMS

I know now you are wondering why am writing about Ugandans and condoms, yet everyone knows the reason and use of condoms. The streets of Uganda most of them are covered with bars, guest houses and night clubs. From bar to night club to guest house,that's the arrangements of the streets. And especially in Kampala people don't sleep. 

With all of this late night commiserating, it’s no surprise that this city of over 2 million (not to mention the other 35 million individuals living outside of the city!) buys a lot of condoms.

 Current estimates place the total market value of condoms around $5 million annually, which has remained fairly constant since 2011. And the good news is that most of these condoms are heavily subsidized, helping users have access for a very low price – approximately 2300 UGX for a 3-pack of condoms (or about$0.75).

n Uganda, there are about 19 condom brands, with three main players in the social market space:Protector, Life Guard, and Trust. Protector takes the lion share of the social marketing share, selling in 2013 over 23 million units, while Life Guard and Trust own respectively less and less of the market.

90% of youths in Uganda move with condoms in their pockets claiming to be ready to save life just in case he gets someone on his way. This is so common university and college students. 

After every major event eg Kampala festival, people who collect the remainings and rubbish say that 20% of the rubbish are used condoms.  "It is as if eats were being wrapped in condoms" said one cleaner after Kampala festival. 

Condoms in Uganda have become a necessity and in every house,it appears. But the too much love for sex has caused this unconditional love for condoms by Ugandans. 
People have trusted them and I bet the next killer disease will result from the use of condoms. 

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